Sports are a huge part of the world. It is a way to have friendly (or not so friendly) competition in the form of physical games. These games do take skill, talent, and hard work, which is why there are different levels when in comes to sports. There are amatures and the professionals. Over the years, professional leagues have succumb to the power of media. Sporting events have become a lucrative affair rather than a humble exhibition of skill.
This article from the website, Women’s Views on News, talks about the stereotypes put forth upon female athletes. It states how attractive female athletes gain more fame, wealth, and validation in their respected sport. Women’s sports are getting more and more media attention, and that is increasing the stereotypical “sexy woman” athlete. For example, Lolo Jones, an Olympic track star has received more media attention although she is not ranked as number one. Those who have beaten her, are frusterated at the attention her looks have given her. Many first ranked female athletes are trapped in the shadows of inferior female athletes who make more money than they are worth.
I believe this article tells the truth. When I think about all the female athletes that are endorsed my companies such as Nike and Adidas, they are very fit and attractive. I know that not all athletes look like that, but media has created an image of “the female athlete” to be fit, healthy, successful, and sexy. This image goes along the lines of male gaze and objectification. It shows young female athletes that they have to be pretty AND have skill in order to make it in the world of professional sports.
Men on the other hand don’t need to be the next face of GQ in order to be a successful athlete. They are rewarded on skill. Yes, looks do count and helps a lot, but for men, it isn’t a stereotype. Women are branded with one image, and one image only. And that is not fair.













